The Etalon community by Shea Homes targets the upscale homebuyer who EXPECTS the kind of features found in a custom home. To emphasize the distinct advantages of Etalon, Burke used custom photography and noted the quickly-passing opportunity to be a part of this exclusive neighborhood.
Capitalizing on the advantage to the end user, the trade campaign for Sommer's innovative garage door opener technology differentiated itself utilizing an emotional angle to promote the product benefit.
Breaking from Schaefer Systems' standard ad layout, Burke used the powerful imagery of U.S. Space Shuttle's inaugural launch to signify the client's role as an innovator in the material handling industry.
Equating the concept of caring in nature to the dedication Metso shows towards its customers, this developmental campaign used eye catching visuals designed for publications dominated by machines and technology.
Sometimes beauty is its own reward. That's certainly the case in this ad featuring the striking Chelsea House furnishings. The visual impact is unquestionable, with a less-is-more approach to branding and essential information.
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