With just seconds to make an impact, billboards must be carefully and creatively designed. The overall goal of the billboard was to drive traffic to the Shea Homes website using a simple message. Burke implemented the graphic elements and bold yellow color of traffic signs to capture the attention of drivers. After all, drivers SHOULD be paying notice to traffic signs!
Featuring real customers (and in some cases, their real pets), this campaign worked well in the visual world of outdoor. The message was memorable, the visuals were authentic and the execution worked well in the medium.
With so little time to make an impression, sometimes it just comes down to the visual. This was the case with the MAME® award-winning Stowe Creek billboard as the bright colors and cute subject combined for a good, quick message.
This billboard captures the sense of movement you don't often see in a static showing with dynamic graphics and vibrant colors. But underneath all the visual information is a very basic retail message.
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